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While the National Treasure series may be dormant right now, Disney is reportedly planning a new National Treasure TV show for Disney Plus. It all worked out in the end, Reed said, point out that attendance to the National Archives shot up by 400% after the film came out, and attendance has stayed in this elevated state ever since. The production team needed to get special approval from the US government for this. "If the company itself had been really excited about moving forward with it and thought that they could blow it out, we would have found a way to make the deals," he said.Īlso in the interview, Reed remarked that it was very special and rare that National Treasure was able to film in the National Archives Building in Washington, D.C. Reed also suggested that Disney didn't ever get very excited about the prospect of making more National Treasure films in the first place. It makes it look harder to a company like Disney to focus resources on something when they can go make Toy Story or go buy a cruise ship." And I think that makes the numbers look different.
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it never really caught on as an independent franchise. even though there were a lot of consumer products. They never found a way to integrate it into the Parks," Reed said. " really operated in the market as a movie with a sequel, and National Treasure 3 would have been another sequel. Instead, the 2007 sequel Book of Secrets was seen as a sequel, and a third movie would be a sequel to that instead of the next entry in a franchise per se. The National Treasure series never became a franchise, he said. Unfortunately, the company was never able to capitalize on it as a franchise," Reed said. even though the movies themselves were extremely successful, and had a really strong fanbase it's a movie that gets brought up all the time, particularly the first one. He told Collider that, simply put, Disney was never able to make National Treasure a bonafide franchise by incorporating it into its parks or selling a significant amount of merchandise.
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However, a third film never materialized, and now producer Jason Reed-who worked at Disney at the time but has since left-explained one of the reasons why. Avatar streams on Disney+ and so does National Treasure: Book of Secrets, although licensing agreements are keeping the original National Treasure off until April 30.Disney's National Treasure movies starring Nicolas Cage were huge hits at the box office, collectively making more than $800 million worldwide across two instalments. Ironically, it’s now a Disney property too, since it was released by 20th Century Fox. Still another fan got in a dig by saying, “People talk more about National Treasure than Avatar,” and the common complaint about Avatar is that it’s getting four sequels when people don’t seem to remember the first one that well. The first scored a 46 percent on Rotten Tomatoes, and the second dipped to 36 percent. Some fans on Reddit were around the age of 9 when the first movie came out, so they have more affection for the movies than critics. Perhaps it’s the pull of childhood nostalgia. The fact that people still talk about these movies says something too.” I don’t know anyone who doesn’t like the first two. One fan said, “I have a feeling this is gonna do great. Whatever the national treasure is this time, fans on Reddit are certainly here for the third go-round. What will the third movie’s historical object be? Why do fans want a third ‘National Treasure?’ The second was the missing pages of John Wilkes Booth’s diary. The first movie involved the Declaration of Independence. Cage returning is not such a surprise, considering he never seems to turn down any script he gets, but if for no other reason, the announcement of a third movie was a surprise because it’s been almost 13 years since the last one. Then, Variety reported that a third movie is on its way, with Nicolas Cage returning in his lead role. Unlike the Pirates franchise, though, National Treasure stopped at two, and the buzz appeared to die down. It was certainly good enough for a 2007 sequel, which made $219 million. The first movie made $173 million at the box office, which was far above and beyond even some optimistic projections. There was no way that Disney was going to get lucky again after Pirates of the Caribbean: Curse of the Black Pearl caught everyone by surprise.īut Disney did get lucky again. It didn’t matter if Jerry Bruckheimer was producing it.
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To some it looked like Indiana Jones lite or a low rent Da Vinci Code, with Cage and company finding clues and other secrets embedded in real historical documents. The original National Treasure from 2004 took a lot of people by surprise in and of itself. Nicolas Cage at a press conference for ‘National Treasure’ | Koichi Kamoshida/Getty Images